PM Shehbaz Sharif Orders PIA Ad Inquiry
Paris Flight Advertisement Controversy: A Probe is Launched
Islamabad: Wazir-e-Azam Shehbaz Sharif ne Pakistan International Airlines (PIA) ke aik taneezia ishtihar (controversial advertisement) ki tehkikat ka hukam diya hai. Yeh ishtihar, jo PIA ki Paris flight ke liye banaya gaya tha, social media per shadeed tanqeed ka nishana bana, jis ke baad hukoomat ne is mamle ki gehrai se jaanch karne ka faisla kiya hai. Ishtihar mein jis andaz aur peshkash ko istemal kiya gaya, us per kai logon ne narazgi ka izhar kiya hai, jis ki wajah se Prime Minister office ne fori tor per is mamle ka notice liya. Ab yeh dekhna baki hai ke tehkikat mein kya samne aata hai aur is ke zimmedar kon hain.
Ishtihar ki Tafseelat aur Tanqeed
PIA ne apni Paris flight ki numaish ke liye aik advertising campaign shuru kiya tha, jis mein aik video aur kuch tasweerain shaamil theen. Lekin, yeh advertisement logon ko pasand nahi aaya, aur social media per is per shadeed tanqeed ki gai. Logoon ne ishtihar mein istemal hone wali language aur andaz ko na pasand kiya aur kai users ne is ko “ghair professional” aur “sharminda kun” qarar diya. Kuch logon ka kehna tha ke is ishtihar se PIA ki image kharab ho gai hai aur woh is se naraz hain. Kuch tanqeed karne waloon ne toh yahan tak keh diya ke is tarah ke ishtihar Pakistan ke muashre aur culture ko sahih andaaz mein pesh nahi karte. Kai social media users ne is baat per bhi shak zahir kiya ke is tarah ke ishtihar se PIA ke ticket farokht karne mein kitni madad milegi.
Wazir-e-Azam ka Notice aur Tehkikat ka Hukum
Ishtihar ke bare mein itni narazgi dekhne ke baad, Wazir-e-Azam Shehbaz Sharif ne is mamle ka fori notice liya. Unhon ne PIA management se ishtihar ki tafseelat aur is ke banayane ke bare mein batane ko kaha. Wazir-e-Azam ne wazeh tor per hukam diya ke is mamle ki mukamal tehkikat ki jaye aur jo bhi is mein ghalti ka zimmedar ho, us ke khilaaf karwai ki jaye. Unhon ne yeh bhi kaha ke PIA aik qoumi idara hai aur is ki image ko behtar banane ke liye sab ko mil kar kaam karna hoga. Wazir-e-Azam ka yeh bhi kehna tha ke aainda aisay mamlat se bachne ke liye ehtiat karni chaye. Prime Minister house ne is mamle ko bari sanjidgi se liya hai aur logon ko yakeen dilaya hai ke is tehkikat ki report jald hi jari ki jaye gi. Unhon ne yeh bhi kaha ke woh khud is mamle ki nigrani karain ge aur is ki report ke baad jo bhi zaruri karwai hogi woh ki jayegi.
PIA ki Janib se Response
Is tanqeed ke baad, PIA ki management ne bhi fori tor per apna response diya hai. Unhon ne logon se ishtihar ke bare mein apni galti ki mafi mangi aur kaha ke woh is mamle ki jaanch kar rahe hain. Unhon ne yeh bhi kaha ke un ka maqsad sirf PIA ki khidmaat ko behtar banana hai aur woh aainda is tarah ke mamlat se bachne ki puri koshish kare ge. PIA management ne wazir-e-azam ke hukam per amal karte hue tehkikat mein mukammal taawun karne ka wada kiya hai aur kaha hai ke woh is mamle ki tafseelat jald hi share karenge. Unhon ne yeh bhi kaha ke jo log bhi is galti ke zimmedar honge un ke khilaaf sakht karwai ki jaye gi. PIA ke tarjuman ne media ko bataya ke company ki koshish hai ke woh apni image ko behtar bana sakain aur logon ka aetmad dobara hasil kar sakain.
Social Media Per Reaction
Social media, khaas tor